About us.

Find out about our values, our visions for the future and our charity manifesto. 

Our vision

We are committed to playing a key role in delivering the following vision:


“To create a society where people freely acknowledge that loneliness can exist, and will actively support those experiencing it to increase their social contact and make new friendships.”

Our mission


Our mission is to find and support isolated people to reconnect with society and enjoy better lives. We do this through a three-stage process:

  1. Identify lonely people through an established referral network.

  2. Actively raise awareness about loneliness to reduce the stigma, encourage people who experience it to come forward and influence positive action to alleviate it. We launched the UK’s first Loneliness Awareness Week in 2017.

  3. Support those isolated in our region to attend our Christmas Day event, to reacquaint them with socialising/making friends.

What we do 

We offer a vital link between lonely people and the communities and resources that can help them. We have two bi-annual events: our Christmas Day Lunch and Loneliness Awareness Week, which is held in June. We are also currently supporting Marmalade members struggling with isolation during the COVID-19 pandemic with regular telephone support. We raise awareness of loneliness all year round to help people to reach out and make positive changes within their own lives and communities.

In a nutshell:

WHAT: We recognise and raise awareness of loneliness
HOW: We support and signpost people to new resources and communities
WHY: To empower people to make new friendships and connections

Our values

We are a predominantly volunteer-led organisation, and each member of our ‘family’ supports and embodies our core set of values:

  • Everyone associated with Marmalade Trust will, through their behaviours and communications, demonstrate integrity, respect and understanding and a commitment and enthusiasm to challenging loneliness.

  • We are collectively determined to reduce the stigma of loneliness so that no one is ashamed to say they are lonely.

  • We are inclusive, supportive and value community connections.

  • We do not discriminate on any basis.

  • We are committed to building a sustainable organisation

Our manifesto


We have a positive and proactive approach to loneliness and we want to normalise the conversation around it. There is nothing wrong with feeling lonely: it’s just a lack of social connections. We aim to lose the stigma around loneliness and rather than seeing it as a negative, shameful or hopeless thing, we want to educate people to see loneliness as a blank canvas on which they can fill their lives with new friends and experiences.


We all feel lonely at some point but the good news is that it is entirely fixable. We are committed to changing the language of loneliness to make it a conversation about connections instead.

Website images (5).png

Why the name Marmalade Trust? 

“I actually chose the name Marmalade Trust because of Paddington Bear!


I first experienced loneliness at the age of seven, when I was at school. My teddy bear felt like my only companion at that time, a secret friend who I could rely on. I think a lot of people can relate to that feeling of security and comfort. Paddington Bear also experienced loneliness: he was as an immigrant alone in a new country yet he was always so friendly and proactive. He would walk down the street and smile and say hello to everyone and I was inspired by his friendly, can-do attitude.


These are the pillars Marmalade Trust has been built on. And of course, Paddington was very generous sharing his marmalade sandwiches around! I believe that getting people together over food is a really nice and sociable thing to do.” - Amy Perrin, Founder

Trust in Marmalade

  • Positive: Loneliness has connotations of sadness. We respect that loneliness can be difficult, but we will support people to find the opportunity in loneliness

  • Inclusive: We believe everyone will experience loneliness at some point. No one will  be excluded

  • Friendly: We will always be friendly.  If you are feeling lonely we want you to feel that we are a friend who will help you find new ones

  • Volunteers: Marmalade loves its volunteers, we will always support them to help us do what we do and we will include them wherever possible


  • Talk about it: We will talk about loneliness.  We will use language that does NOT continue to promote stigma, ie. Tackling loneliness and suffering from

  • Community: A sense of community is really important, this is different for everyone.  We will respect everyone’s sense of community & support people to engage their own


  • Loneliness is normal: Like any other emotion, we will talk about it in this way