Loneliness Awareness Week.
Hosted by Marmalade Trust, our annual campaign raises awareness of loneliness and gets people talking about it. Save the date: 14 - 18 June 2021.
Marmalade Trust is a UK charity, with a very clear mission, ‘to create a society where we recognise that loneliness exists and support each other to find new social connections’. We want to encourage people to see loneliness as a blank canvas on which they can fill their lives with new friends and experiences – and we’re here to help them do it.
Chronic loneliness is one of the biggest health concerns we face, and it’s on the rise. Nine million people in the UK – more than the population of London – are always or often lonely. But, by building our understanding of loneliness, we can help ourselves and others to manage the feeling.
Why we started Loneliness Awareness Week
In 2017 we launched a campaign to raise awareness of loneliness and get people talking about it. Now it’s an annual event and during Loneliness Awareness Week 2019, we saw over 800 events take place across the country, from wellbeing choirs and bake-offs to dog walks and a silent disco in a care home.
The campaign centres on a powerful message which resonates with many and each year Loneliness Awareness Week receives more and more attention.
Our 2020 campaign
On the first day of the campaign, conversations about loneliness were happening every 2.6 seconds and our Loneliness Awareness Week hashtag was trending all day on Twitter. We reached around 271.5 million people with our campaign – all without leaving our homes. We saw almost 20,000 charities, organisations, companies and individuals get involved online, including the Royal Family, Boris Johnson, Mayor of London, NHS trusts and all Government departments.
Looking forward to Loneliness Awareness Week 2021
We are a small charity with a big mission. Following this campaign, we feel assured that the conversation around loneliness has well and truly started, and feel immensely proud to be at the forefront of this change.
We want to keep the momentum going, continue our work in our local community and ensure that Loneliness Awareness Week 2021 is the biggest and best yet. We will be releasing details of this years campaign soon!
Save the date! Loneliness Awareness Week will be hosted on 14th - 18th June 2021.
Join the conversation
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